SEO

Search Engine Optimization

(Online Marketing / Internet Marketing)

Why Search Engine Optimization (Online Marketing) is Awesome

Online marketing has become a necessity for small businesses in the modern era of the smart phone. Gone are the days when people would dig out the yellow pages and look up a business. Luckily it creates the perfect environment for new businesses to get their foot in the door. Yellow page ads, newspaper ads, and billboards have become so expensive that most entrepreneurs can’t afford them. Even the tiny advertisements in the yellow pages can cost over a thousand dollars a month. What is the point of spending a ridiculous mount of money on an outdated form of advertisement? The old styles of advertising produce low return on investment, and that’s a best case scenario. Thanks to the internet a small and/or new company can compete with the more established business on a more equal playing field.  Through Search Engine Optimization an upstart business can not only compete with but outperform more established companies, even though well established companies have a built in advantage. Let the older companies have the expensive traditional forms of marketing; times are changing and the businesses that adapt to the changes in the market will be rewarded.

Why Choose Lofty Top Marketing and Design

We have been outperforming the competition for years. The owner of Lofty Top has a history of beating the competition in some of the most competitive keywords markets. Before Lofty Top Marketing and Design, our owner, John Huff, owned a small law firm. Mr. Huff found himself faced with the decision of either closing his law office or learning how to market. Fortunately Mr. Huff had a background with computers and was acquainted with a legendary marketing guru named Daniel Wiafe, who now hosts his own TV show on HGTV. Through years of hard work, perseverance and training from Mr. Wiafe, Mr. Huff was able to out market his competitors in a very competitive area of law. After time, Mr. Huff decided that he didn’t wish to remain in a stressful and ulcer inducing career that required sacrificing too much time with his family. Mr. Huff now offers his expertise and knowledge to expand other people’s businesses. Make sure to take advantage of this opportunity to have a knowledgeable expert do for you what he did with his own company.

What is Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the technical term for Internet Marketing and Online Marketing.  Search Engine Optimization (SEO) is also the process on increasing online traffic to a website by elevating the websites position on a Search Engine Results Page (SERP). This is done several ways, such as creating high quality back links to a website and making the website compliant to search engine algorithms.

Search Engines, such as Google, Yahoo, and Bing, are constantly changing their search engine algorithms to make sure the most relevant results are displayed.  Search engine algorithms are a set of requirements the search engines look for in determining a sites position on the results page in relation to the keyword searched. Some of the most common factors search engine algorithms look for are relevant keywords, site speed, original content, and high quality back links.

A back links quality relies on a number of factors like the content found on the linking page, the type of website that is being linked from, the age of the linking website, the number of links coming from the website, position of the link on the web page and the anchor text. Anchor text is the highlighted text that links to another webpage.